So your business has been running great and you have your logo complete and looking sharp, everything is branded from your shirt to your hat to your bumper sticker on your car. As you grow you will have products, services, departments that really need their own brand. But you don’t want to move completely away from the mother company! Take a look at this one. This is from a college and they have started their own salon school, which in turn they have their own salon. The iconic sailboat is from their original logo, kept that in this sub-brand but then made the rest their own.
