By the looks of it, it looks like a simple postcard! But what you don’t know, is parts on this mailing piece has variable data. The sky is the limit when you do a mailing in this fashion! You can change up different rates depending on a person’s age, or you can even switch out graphics to link more up with their location. The possibilities are endless! If you can get it into a spreadsheet you can do a variable data mailing. Give it a try!